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Trademarks

A trademark is a unique sign or indicator used by individuals or entities to represent their goods and services. It can be a word, symbol, letter, sound, smell, or shape that distinguishes their offerings from those of others.

Overview

A trademark is a distinctive sign or indicator which is used by an individual or any entity to represent the goods and services manufactured and marketed by that party a Trademark may be anything from a word, symbol, letter, sound, smell or shape which distinguishes the goods and services covered under it from that of other third parties.

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Trademarks

Patents grants exclusive rights to inventors, encouraging innovation and economic development.

Overview

A trademark is a distinctive sign or indicator which is used by an individual or any entity to represent the goods and services manufactured and marketed by that party. Trademarks may be anything from a word, symbol, letter, sound, smell or shape which distinguishes the goods and services covered under it from that of other third parties.

In the commercial market, where a consumer has innumerable options and alternatives to choose any goods or services, a trademark acts as a tool to differentiate goods and services from different manufacturers or service providers. Meaning thereby, a trademark helps consumers to identify a product or service as originating from a particular manufacturer or service provider among the competition that exists in the market.

A trademark plays a pivotal role in retaining and maintaining existing consumer base, while attracting new consumers, and ensuring quality control in providing goods and services. Thus, a trademark is an important aspect for recognition, growth & development of a business. Therefore, protection of rights of trademark is of utmost importance for such businesses. This allows the trademark owner to protect and enforce their rights, thereby safeguarding their reputation and goodwill, and to prevent third parties from illegally trading upon the goodwill and reputation of the brand accrued over the years.

The first step, in order to achieve the above is to get the trademark registered. There are many benefits of registration of a trademark, including but not limited to having exclusive right to use said mark, and prohibiting third parties from using said trademark, without prior permission of the owner. Further, registration of a trademark protects the owner against any use of the trademark or a deceptively similar trademark by a third party, and allows the owner to enjoy the benefits of the recognition associated with said trademark. Moreover, registration of a trademark provides a legal identification to a business and the products / services associated with it.

A trademark, once registered, gives exclusive rights to the registered proprietor for a period of 10 years from the date on which application for registration of the trademark is filed. Thereafter, the said proprietor may renew the registration for further periods of 10 years till perpetuity.

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Our Trademark Team

Gunjan Paharia (10 years in Trademarks)

Gunjan was admitted to the Bar in 1999. She briefly worked at a couple of law firms prior to founding the firm ZeusIP Advocates in 2004….

Naveen Verma (Senior Partner)

Naveen is a practicing Patent Attorney in India. He is qualified Mechanical Engineer and an advocate enrolled with the Bar Council of Delhi….

Naqeeb Nawab (Partner)

Naqeeb started his legal career in 2003 practicing in the Delhi High Court and Jammu & Kashmir High Court with leading litigating lawyers…

FAQs related to Trademarks

What is a Trademark?

A Trademark or a brand name is a word, device, logo, sound, smell or a combination thereof that is used to distinguish the goods and services of one manufacturer or service provider from another manufacturer or service provider.

Why register your Trademark?

Registering your Trademark provides important statutory benefits that enhance any rights you may have acquired under common law through your use of the Trademark. A registered Trademark gives its proprietor the exclusive right to use the mark in relation to goods and services for which it is registered. A registered proprietor can enforce his rights against any person who uses an identical or deceptively similar mark in connection with the same or similar goods and services by instituting a suit for infringement and recovery of damages. A suit for infringement cannot be instituted for unregistered Trademarks. The burden of proof on the Plaintiff is much lower in an infringement proceeding than in a passing off action.

Does India allow intent to use applications?

Yes. Use of a mark in commerce is not a necessary pre-condition for filing an application for registration of a trademark in India. An application for registration of a mark can be made on 'proposed to be used' basis. It is also not necessary to demonstrate use in commerce prior to registration. However, if a mark is not used for a continuous period of five years and three months after registration, it may become vulnerable to a cancellation action.

Why is it advisable to conduct searches before applying for registration of the mark?

We always recommend conducting pre-filing searches in order to ascertain whether any third person(s) has applied for/registered an identical/similar mark to the one you intend to register. Knowing what the landscape looks like prior to filing can be of great assistance in mitigating your risk and strategizing on your options. A pre-filing search can help avoid expensive pitfalls later.

Are sound, smells and three dimensional marks registrable in India?

Yes. Sound, smell or 3D representation is eligible for registration in India. For registering smell, the exact chemical combination/ formula along with a sample will have to be submitted to the Trademark Office. For registering a sound mark, the musical notes of the sound along with a sample of the sound recording will have to be given to the Trademark office.

Who can apply for registration and what are the necessary elements of a Trademark application?

Any person claiming to be the proprietor of a Trademark can apply for registration by filing an application in the prescribed form. The application must contain the following elements:
1. The name, address and state of incorporation/nationality of the applicant;
2. A graphical representation of the mark in question along with any claim as to colour, 3D aspects of the mark, description of the mark, etc. if necessary;
3. Specification of the goods/services for which the mark is used/proposed to be used along with the class(es) under which those goods/services fall as per the classification of goods/services provided in the Act;
4. use claim or a statement that the mark is going to be used in future;
5. Address for service in India;
6. If it is a convention application then the details of the priority application must be provided.
The above said points are highlights of the necessary details which must be provided in the new Application.

What is a Trademark?

A Trademark or a brand name is a word, device, logo, sound, smell or a combination thereof that is used to distinguish the goods and services of one manufacturer or service provider from another manufacturer or service provider.

Why register your Trademark?

Registering your Trademark provides important statutory benefits that enhance any rights you may have acquired under common law through your use of the Trademark. A registered Trademark gives its proprietor the exclusive right to use the mark in relation to goods and services for which it is registered. A registered proprietor can enforce his rights against any person who uses an identical or deceptively similar mark in connection with the same or similar goods and services by instituting a suit for infringement and recovery of damages. A suit for infringement cannot be instituted for unregistered Trademarks. The burden of proof on the Plaintiff is much lower in an infringement proceeding than in a passing off action.

Who can apply for registration and what are the necessary elements of a Trademark application?

Any person claiming to be the proprietor of a Trademark can apply for registration by filing an application in the prescribed form. The application must contain the following elements:
1. The name, address and state of incorporation/nationality of the applicant;
2. A graphical representation of the mark in question along with any claim as to colour , 3D aspects of the mark, description of the mark, etc. if necessary;
3. Specification of the goods/services for which the mark is used/proposed to be used along with the class(es) under which those goods/services fall as per the classification of goods/services provided in the Act;
4. use claim or a statement that the mark is going to be used in future;
5. Address for service in India;
6. If it is a convention application then the details of the priority application must be provided.
The above said points are highlights of the necessary details which must be provided in the new Application.

Insights

Our Other Practices

Patents

Patent grants exclusive invention rights to its legal owner.

Trademarks

Patent grants exclusive invention rights to its legal owner.

Copyrights

Copyright grants exclusive reproduction rights for creative works temporarily.

Designs Protection

Designs Act, 2000: Visual features judged by an article's appearance.

Protection of Plant Varities and Farmers Rights

PPV & FR Act established Authority in 2005 enactment.

Geographical Indications

Geographical Indications show goods' origin, qualities, and reputation.

Litigation

Intellectual Property (IP) litigation involves legal disputes over patents, trademarks, copyrights, and trade secrets.

Our Other Practices

Patents

Patent is a statutory Intellectual Property Right which grants exclusive rights to the owner of an invention.

Trademarks

A trademark is a unique symbol representing goods or services, distinguishing them from others.

Copyrights

Copyright grants exclusive rights to reproduce, distribute, and perform creative works for a limited time.

Designs Protection

According to the Designs Act, 2000, a design pertains to the visual features of an article judged solely by appearance.

Litigation

Intellectual Property (IP) litigation involves legal disputes over patents, trademarks, copyrights, and trade secrets.

Geographical Indications

Geographical Indications denote goods' origin, showcasing qualities and reputation attributed to their specific locale.

Protection of Plant Varities and Farmers Rights

The PPV & FR Act established the Authority in 2005, following its enactment in 2001.